TV channels unite for Rugby World Cup

The NZ Herald reported this morning that peace has broken out between Sky and the free-to-air channels over the rights to the 2011 Rugby World Cup that is to be held in New Zealand.

The Herald stated that TVNZ, TV3 and Sky are jointly negotiating with the International Rugby Board to share the screening rights in 2011, which would mean more free coverage over a range of channels. Sky and TV3 confirmed they are negotiating over the rights, but would not comment on the joint approach. No word from TVNZ.

There has been tension lately between the free-to-air broadcasters and Sky due to the fact that a lack of Government regulation means Sky can use its financial superiority to outbid the other networks for major sports events.

The market dominance now held by Sky for national sporting events has prompted the Government to review broadcasting rules and look at placing controls over the way Sky can purchase programming.

There is no doubt that the sudden partnership between Sky, TV3 and TVNZ is in part an attempt by Sky to paint itself in a more positive light in front of the Government's review.