SkyCity Cinemas are now permanently showing Bollywood films in four of their theatre complexes in a bid to boost flagging revenues. The WestCity, Queen St, Manukau and Centre Place Hamilton cinemas will each devote one screen to showing the Hindi language films.
General manager Jane Hastings said SkyCity Cinemas had been showing a few Bollywood films in recent months to gauge demand, and was pleased with the results. Some had pulled in as much as $250,000.
"Looking at the availability of product, and looking at the demand for it not only in the Indian community but in a wider community, we saw the opportunity to provide a permanent offering."
The Mumbai-based film industry known as Bollywood produces over 1000 movies a year, twice as many as Hollywood. A 2004 report said more people globally watched Bollywood movies than Hollywood productions - 3.8 billion versus 3.6 billion.
The first Bollywood film to screen at SkyCity Cinemas is Karzzzz, a film set in South Africa that explores the psychological traits possessed by humans that lead to vices including greed, obsession, betrayal and murder.
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