Several anonymous sources have contacted Media Fetish with confirmation that 3 News will remain this way for at least another two weeks while construction is underway on new sets for 3 News, Sunrise and Campbell Live. The shows will receive new graphics packages to match their sets, and the new 3 News set is said to have a lot less of the wooden look used on the current set.
We understand that the Campbell Live set has also been recreated in the same smaller studio to house both the current affairs show and Sunrise until the new sets are completed.
With the news of a new look for Sunrise, we are left to wonder if this will mean the introduction of a new format and presenter line-up - both possibilities that have been talked about for a while now.
The Plug:
Keep your eyes open for a new-look 3 News, Sunrise and Campbell Live in a few weeks time.
2 comments:
It seems a shame that TV3 are wasting money unnecessarily on a new set and on-air look. For a while 3 News were leading things in NZ, but now they seem to have adopted the idea of being the follower, and want to try to do whatever TV One is doing.
I don't think refreshing the look of the show is being a follower - it has to happen at some time.
A couple of weeks after the Olympics is a good time to update their look, as many people started watching One News while the Olympics were playing. A new look would give viewers a reason to turn back to 3 and check it out.
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