More than 2.6 million New Zealanders tuned in to TV One's coverage of the 2008 Beijing Olympics over the weekend, which TVNZ Head of Television Jeff Latch describes as an "outstanding result".Since its opening in the early hours of Saturday morning, Beijing 2008 has delivered 29% higher ratings than the 2004 Athens Olympics.
The Beijing Olympics have also had an outstanding impact on audience numbers for One News. The 6 o'clock bulletin recorded a 52% share in the 25-54 demographic on Sunday night and a rating of 21.
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