24 moving from TV3 to C4

In case you weren't aware, the Emmy award-winning action show 24 is moving from TV3 to C4 this season and will begin only weeks after it's premiere in the United States.

The thing is though, many people I have spoken to were not actually aware of this - even those who have been fans for years.

There has been plenty of advertising for the show both on C4 and on their website, but there are many who would still believe C4 to be the pure music channel it once was and therefore miss these ads all together.

C4 has been moving towards a general entertainment channel recently, but I believe there needs to be more cross advertising for it's shows on TV3 to make people fully aware of this.

TV3 have started advertising what is on C4 in their evening menu, but I think stand-alone advertisements for C4's drama shows on TV3 would be a very smart move - especially for shows like 24 that many are probably expecting to return to TV3.