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NZ TV news ratings for 3 July 2009

The following is the television news show viewership for Friday July 3, 2009.

TVNZ / TV3
NZI Business - 43,580 / ASB Business - 10,290
Breakfast - 121,830 / Sunrise - 27,610
One News Midday - 135,260 / 3 News at 12 - 17,370
One News - 630,960 / 3 News - 468,600
Close Up - 489,240 / Campbell Live - 266,000
Tonight - 199,430 / Nightline - 191,690

Source: AGB NMR (Measurement: All people 5 years and over - average audience nationwide)
NB: NZI Business screens at 6.00am, while ASB Business screens at 6.30am during the first half hour of Breakfast.

Rhys Darby to front 2degrees ad campaign

Kiwi comedian Rhys Darby will front the advertising campaign for new mobile phone network 2degrees.

The 2degrees advertisements will begin screening across all TV channels from this Sunday evening, and will initially focus on the "personality and values" of the brand. Specific product information will be revealed in the ads as they move closer to the August launch date.

2degrees staff were given a special preview of the television ads on Thursday night, but so far nothing further than the Flight of the Conchords star's involvement has been revealed about the ad campaign.

"Expect the unexpected. We're not going to win any customers by doing what the competition do in any sense of the marketing mix," said 2degrees marketing manager Larrie Moore.

2degrees will sell mobile phones in supermarkets

When New Zealand's third mobile phone network launches next month it will be seen available in more places than you may have expected.

2degrees have undertaken a major retail deal that will see their phones and SIM cards for sale in supermarkets that include Foodtown, Woolworths and Countdown, as well as the petrol station BP.

"We just want to make it simple for people to purchase 2degrees products and services whenever they want to and wherever they are," said company sales and marketing officer Larrie Moore.

The SIM cards will be available for purchase at around 3000 retail outlets in New Zealand, while 400 will be selling the phones. Usual players Noel Leeming, Bond+Bond, Dick Smith and Warehouse Stationery will be selling the 2degrees brand alongside the new supermarket players.

Industry analysts are saying that this retail deal shows 2degrees' positioning as a major player in the mobile phone market.

Winston Peters to appear on tomorrow's Q+A

Winston Peters has committed to an appearance on TVNZ political show Q+A tomorrow morning.

This will be the NZ First leaders first public appearance since his defeat on the 2008 election night.

Q+A screens at 9.00am Sunday morning on TV One and is hosted by Paul Holmes, Therese Arseneau, and Guyon Espiner.

Sacha McNeil leaves Sunrise

It was newsreader Sacha McNeil's last day on Sunrise this morning, as she begins her maternity leave.

The show ended with a farewell to Sacha, who has been with the show since it's beginning. Flowers were presented and farewell messages from viewers were also read out by the team - who all seemed rather emotional! A huge basket of toys was also gifted to Sacha by Farmers.

Ingrid Hipkiss will takeover the newsreading position from Monday.

TV3's Nightline is number one late news

The latest audience share figures show that TV3's Nightline has become the number one late night news show by beating rival Tonight in the total share amount.

Nightline received a 22% share in the 5+ results for June, and TVNZ's Tonight received a 21.5% share. These results reflect the overall television audience.

"This is an outstanding result for Nightline, and is a credit to a production team which understands the ideal mix of stories for a late night news programme," said TV3 Director of News and Current Affairs, Mark Jennings.

"Although it's a great result to win the 5+ audience, key demographics mean more to us such as our target 18-49 year old audience where Nightline dominates even further with a 48% margin - 24% compared to Tonight's 16.2%."

Nightline also won in TV One's own target demographic audience of 25-54 year-olds. Nightline received a 23.7% share of this audience while Tonight only managed a 19% share.

NZ TV ratings for 2 July 2009

The following is the television news show viewership for Thursday July 2, 2009.

TVNZ / TV3
NZI Business - 38,490 / ASB Business - 10,550
Breakfast - 125,950 / Sunrise - 31,420
One News Midday - 122,910 / 3 News at 12 - 44,050
One News - 693,310 / 3 News - 532,660
Close Up - 539,840 / Campbell Live - 223,570
Tonight - 178,020 / Nightline - 256,450

Source: AGB NMR (Measurement: All people 5 years and over - average audience nationwide)
NB: NZI Business screens at 6.00am, while ASB Business screens at 6.30am during the first half hour of Breakfast.