2degrees will sell mobile phones in supermarkets

When New Zealand's third mobile phone network launches next month it will be seen available in more places than you may have expected.

2degrees have undertaken a major retail deal that will see their phones and SIM cards for sale in supermarkets that include Foodtown, Woolworths and Countdown, as well as the petrol station BP.

"We just want to make it simple for people to purchase 2degrees products and services whenever they want to and wherever they are," said company sales and marketing officer Larrie Moore.

The SIM cards will be available for purchase at around 3000 retail outlets in New Zealand, while 400 will be selling the phones. Usual players Noel Leeming, Bond+Bond, Dick Smith and Warehouse Stationery will be selling the 2degrees brand alongside the new supermarket players.

Industry analysts are saying that this retail deal shows 2degrees' positioning as a major player in the mobile phone market.

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