New logo for C4

C4 unveiled a new logo this week, however it was not as exciting as such an event could be.

Apart from the network promo that screens between some shows, most of the on-air look has remained exactly the same with the new logo just sitting where the old one used to.

The new style looks as though the old logo has been rolled out to sit flat, and to be honest it is nothing at all spectacular. Although it has already begun to grow on me, my initial thought was that the previous version was better.

However, one thing many will be happy about is that the watermark at the bottom of the screen during shows is now grey rather than coloured, and is a lot smaller and less intrusive. A large number of viewers had been complaining on message boards about the old logo getting in the way of shows such as 24.

0 comments: