The return of TV4?

C4 is slowly moving away from being the channel "where music lives" in what some are describing as a return to it's 'TV4' roots.

The station originally branded as 'TV4' relaunched as music channel C4 in 2003. At the time of the relaunch C4 was over 90% music video content, however in recent years this figure has dramatically decreased as the channel is moving towards being a youth orientated general entertainment network.

The reduced focus on music at C4 continued this month when parent company TVWorks announced they are amalgamating the programming functions at TV3 and C4. Kelly Martin, formerly the Director of Programming at TV3, assumes a new programming role in which she will oversee the content and scheduling of both TV3 and C4. Andrew Szusterman, formerly Director of C4, becomes Associate Director of Programming. Szusterman will remain responsible for the day-to-day management of C4, but also become involved in TV3’s programming strategy.

On July 1st C4 moved to channel 12 on the Sky digital platform to reflect the broader content the channel is now offering. Such content includes The Office, 30 Rock, British drama Skins, sci-fi hit Battlestar Gallactica, E!'s Girls of the Playboy Mansion, and a selection of cult 80's film and drama.

Approximately 1.5 million New Zealanders tune in to C4 every month.